You may be asking yourself whether to outsource your SEO efforts. Although financial and control concerns might make it difficult to hire out, an outsourcing agency could be much more cost-effective. Managers often try to save money by doing it themselves, but they end up wasting time and resources. This is not to suggest that […]
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Grace is reading an article in a magazine about how to housetrain dogs. She doubts the credibility of the article, but when she goes on to read an academic book on the subject she finds that the magazine article is listed as a source. She begins to trust the article more. The scenario described above […]
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Techniques and methods related to performing organic SEO can easily be divided into 3 categories: White Hat SEO Grey Hat SEO Black Hat SEO It is very important to know the difference between these methods and techniques, as some of them come with highly negative repercussions. White Hat SEO The category deemed as “white hat SEO” refers […]
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Today, small businesses are witnessing a boom in the market because of SEO marketing. Search engine rankings can promote the rise of a business and to do this efficiently, an SEO specialist is considered helpful. SEO marketers use techniques that will help the business gain name in no time. The sites that do not focus […]
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As you are building your brand and then maintaining your brand, you will get all sorts of people to notice you. Of course, you will get the right people to notice you. Those are people with whom you wish to interact. You will also get the wrong people to notice you online. Everyone likes to […]
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Since Google is the search king, everyone wants to get their site to be right at the top of search results so when their target customers go looking for information relevant to their business, those customers find them first. Paying for Google PPC ads is a great shortcut to search visibility since search engine optimization […]
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Learning the fundamentals of SEO is never-ending; you always have to be on top of the latest information, techniques and tools used to optimized your site so that you will not be left behind. It is very important to know the trends, tips and tricks of SEO especially to those you have hit and affected […]
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Google Penguin has made article marketing and article submission even more important than it was before. Google’s Penguin update is looking for more variety in backlink sources, anchor text and landing pages, and effective article writing and submission can achieve all three. Here’s how. 1. Google Penguin Update and Backlink Sources What to Avoid The […]
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How much is your opinion worth? Some companies call it market research, others call it consumer insights, but there are thousands of organisations out there desperate for information. They want to know what the general public think about their products, their services, their advertising, and their customer service: the list is endless. To add to […]
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LinkedIn is a valuable social network geared towards gaining professional contacts. It is a gold-mine of prospecting opportunities for any sales representative willing to take the time to understand it and use it correctly. The following list provides seven rules anyone in the sales profession should keep in mind when using LinkedIn as a prospecting […]
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