The Process of Lead Generation and Strategies
Google algorithms change so often and only deliver the most relevant content as possible so it’s safe to say, staying on top of Google is not easy. However, the benefits for the searcher are beneficial so it’s important to keep that in mind.
Having an effective link building strategy for example, is simple but very important not to miss and take lightly. The objective is to get on high authority websites and to also link back to your website or your personal blog.
This is where the magic happens. Some examples of how to do this and implement an effective process of lead generation and strategy would be to target your influencers’ blog sites.
Your approach is critical. Here are four quick strategic tips that can put it in proper perspective.
Use Your Influence
Decide you are a just as much an influencer and thought leader in your area of interest as the next expert. Your influence affords leverage to offer and ask for backlink; which then in turns offers you to guest blog as a contributor on other high authority sites.
Share Your Pain Pill
This strategy is worth its weight in gold. People will reach for a pain pill quicker than a vitamin. Being authentic and transparent is essential to your shelf life. You want people to relate to you, indeed and stay top of mind. But be clear, it’s not about you. The people you are trying to attract don’t know who you are. Yet and still they are looking for a solution for a problem or pain they are having.
Establish Your Credibility
You as the expert need to speak to the needs of your target audience and relate to the problem or issue they are having and how to fix or solve their issue. Do your research and provide quality content and you will see the momentum begin to take place in the process of your lead generation strategies. The rule of thumb is to under promise and over deliver.
To piggy back off strategy 2 another way to generate leads and traffic back to your site is to deliver quality content and provide value and offer a resource to serve the masses that answer a specific topic or question related to other bloggers. Sharing back links that drive traffic in exchange for the same can be very successful and create a win-win.
Once you take action put the process for lead generation and strategies in place, you will begin generating leads.
It will never happen if you don’t let go of the impossibility mindset or speak defeat. You don’t have to figure everything out before you take action. You just have to trust the process and learn as you go.