With the dawn of the digital age, online blogging has evolved to a greater extent. There is a constant demand for digital content as many brands are changing their marketing strategies based on current trends in the online world. A lot of techniques goes in writing a blog so that it gets the required visibility by attracting web traffic. One innovative technique which is currently being used by PR teams is blog commenting. By posting comments on multiple other blogs, you get traffic and backlinks to your website, as the comment writer’s name is clearly visible.
Around 2 million blog posts are published on the internet in a span of 24 hours. Hence, to grab the attention of the online audience is not a simple task. Many times content promotion and guest blogging aren’t able to help the marketing strategy in achieving the set target. In such cases, you should consider blog commenting as an alternative marketing strategy to generate more traffic and backlinks. But blog commenting shouldn’t be a random process, let us understand this strategy in detail.
Blog commenting is a process of writing comments on other webpages with a backlink to your website. It has become an important part of the SEO world. even though it is not a required strategy, it helps a lot in generating website traffic.
Benefits of Blog Commenting
If executed properly, blog commenting can be very beneficial for your brand and business. The value that blog commenting brings in a marketing campaign are:
1. Referral traffic:
Blog commenting is an effective SEO strategy that works to create a positive vibe about a brand. After the change of the Google search algorithm, the SEO benefits were minimal, but blog commenting enables you to capitalize on a broader audience as with one click they can reach your blog and read it.
2. Build Relationships:
The more you comment on other blogs, the more connections you make with bloggers. This helps in building long term networks and relationships that can work to your benefit on multiple social media platforms. Mutual relations prosper and you get to create your own community of bloggers.
3. Increased engagement:
Once you comment and engage in conversation with a fellow blogger, you too get similar interactions on your blog posts which increases the readership and the traffic to your website or blog.
4. Fresh Ideas:
Discussions with bloggers acts as a brainstorming activity and if the conversations are genuine and interesting, then you can get some more ideas about the blog posts that you would like to write on your website in the future. Many bloggers have admitted to having got an idea for a blog from the comment section.
Generally, the size of blogs has limits due to readability issues and hence the blogger isn’t able to express his or her complete thought process behind the idea. Blog commenting can educate you more about a certain topic that you have engaged with blog commenting.
Blind commenting on every webpage can be dangerous and not recommended. Moreover, the content that you write as comments should attract a reader. A good structured comment should have the below features:
- The comment should always start with a formal greeting. You can use formal ways of greeting to start the conversation.
- Make sure that you compliment the blogger on the article he or she has written. A little praise goes a long way in making relations.
- Add thoughtful ideas to the blog with the help of comments to start a healthy discussion. Adding snippets from personal experience always helps.
- Once you have completed your comment, share the blog post and tag the author so that the audience notices.
- Create a thoughtful comment based on the above pointers so that there is a value addition to the blog post, else no one will notice your opinion.
Some more tips and tricks that enhance the quality of your content and attract the attention of a wider range of audience are below:
1. Short comment:
Don’t use complex sentences and vocabulary to showcase your command on the English language. The comment section is not the right place to do it as it doesn’t serve any purpose. Write short, simple, and crisp comments that add valuable information to the blog post. Look for value, not for the length of a comment.
2. Relevant comment:
Don’t write junk information in the comment section just because you feel like showing off your writing skills. A blog is written to share some insightful information with an audience and your comment should also add on to the blog post’s essence. If you wish to disagree, then be polite and post a well-phrased disagreement.
3. Engage in a communication:
Be a pro-active communicator while strategizing blog comments. You can also post your replies to comments of other fellow bloggers that you find worth engaging with. Lead this communication into a healthy discussion so that the audience will start engaging with your content and notice your blog post as well.
4. Use your profile with real image and name:
To establish your credibility you should use your real identity while posting comments on other blogs. Posting anonymously can cause your comment to go unnoticed and land in junk by the moderators. All the High PR blogs run based on their credibility and digital identity, else tall their work will go in spam folders.
5. Do basic checks before commenting:
Clear communication is a key to improve readability. Therefore, before posting any comment on a blog post, make sure that you do a spell and grammar check of the content. A well-written comment increases your chances of engaging with a high PR blog. This would, in turn, get you more hits on your profile and website.
6. Don’t spam:
While engaging with other blog writers try to be humble, respectful, and polite. Spamming the audience with unwanted comments and blogs will disengage them from trusting your brand and hence the traffic on your blog will eventually decrease. Spamming is not a good practice in the online digital world. Hence, make sure that you don’t spam a thread with your blog commenting.
If you are creating a market campaign that aims at building an audience, then you should consider blog commenting as a strategy to make the campaign effective. By engaging in a conversation online you will get instant feedback and enjoy healthy discussions that will attract more readers to your website. So, follow the pointers that we have shared in the above section of the article and start blog commenting to improve online traffic. Do share your thoughts in the comments section below.