So you’ve gone through the effort of creating a Facebook page, designing the graphics and now you want to try and drive some traffic to your page. In this article we will be discussing 3 important methods that you can use to market your FB page.
Firstly, we have Facebook’s inbuilt advertisement system. If you’ve already created your Facebook page then I’m sure you will have seen a section that encourages you to advertise with them. Whilst this method will cost you, it is also one of the best ways in which you can drive targeted traffic to your page and build up a fan base. By advertising on FB you can ensure that they are already Facebook users, thus not wasting your time and money on those who won’t be interested.
Another popular method that most large Facebook pages use is image and video sharing. This basic idea of this is simple, but your imagination and ingenuity is what can make this tactic epic! By posting videos and images on your Facebook page that your audience is likely to enjoy, you increase the chance of them sharing that content with their friends. What this does is to put your Facebook page in the newsfeed of a whole bunch of new people, who may potentially be interested in your page or website. Take a look at some of the larger pages in your niche and you are likely to see many of your competitors already using this tactic.
Analyze what content has performed well for them and try and replicate their success. Funny videos and animal posts generally receive a large amount of likes and shares, whereas controversial content is often best avoided.
My third tip is to network within your niche and use your contacts to boost your popularity. This doesn’t mean that you have to network with other Facebook pages; it could mean other websites outside of Facebook. If you can manage to get your content syndicated on their website, or maybe you can do a guest post, then you’ll be able to expand your audience. The best thing about this is that if they are reading your content on another website in the niche then you already know that they are interested in your page. All you need to do is get your Facebook page in front of them and convince them to click the like button!