There is no one with an online business that doesn’t want a lot of traffic flowing to his/her site as the more traffic you have, the more the money you stand to make. Traffic flow also helps you to easily build a brand. There are two ways in which you can drive traffic to your site: paid and free. Using the paid method you need to spend money by placing ads on search engines and websites.
The cool thing with the paid methods is that you get almost instant results and you get people that might be interested in your product or service. The flaw is that you have to spend money to get the traffic. If you don’t have money, you have no other way out other than to use the free methods. There are many ways in which you can drive free traffic to your site. Some of these ways include:
Placing your site at the top of results pages
Here you need to use SEO to rank your site at the top of results pages. Studies show that up to 64% of people use search engines to find the products and services that they are looking for. This means that if you properly optimize your site and it appears at the top of results pages, you stand to drive a lot of traffic to your site.
Ways of increasing the ranking of your site include: creating stellar content, building links and giving your users a great experience. While SEO is cheap and the best way of driving free traffic to your site, it usually takes plenty of time to deliver results. In most cases, it takes up to 6 months before you start seeing results.
Take advantage of social media networks
Social media sites such as: Facebook, Twitter, LinkedIn and others provide you with a great opportunity to drive free traffic to your site. All you need to do is create a group and invite people to join it. You should regularly post valuable information to attract more people to it. In addition to creating your group, you should also contribute to other groups. Your contributions shouldn’t simply involve pasting of a link back to your site. You should give valuable advice and then drop a link and ask people to follow it for more information.
Contribute to high traffic websites
It’s often said that you should get water from a river or lake. The easiest way of getting traffic to your site is from other high traffic sites. All you need to do is contribute content to these sites. You can write a guest post and have it published on the high traffic websites. You can also create a high-quality video and upload it on YouTube. In addition to this giving you valuable links, it also helps you get a steady flow of free traffic to your site.